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If you’re looking for a simple way to earn a little extra money from home, survey sites can be a great option — and Toluna is one of the most popular platforms out there.
Toluna is best known for its surveys, but that’s far from the only way to earn. The site offers games, polls, and community contests that let you collect points, which can be exchanged for gift cards or cash.
Signing up is completely free, and getting started only takes a few minutes. Once your account is created, you can immediately begin earning rewards as a Toluna Influencer.
What Is Toluna and How Does It Work?
Toluna is an online survey and rewards platform that connects brands with everyday consumers. By answering surveys, you help companies improve their products and marketing — and you get rewarded for your time.
Members, known as Toluna Influencers, earn points for completing surveys and engaging with the Toluna community. These points can then be exchanged for:
- Gift cards (from major retailers like Amazon, Tesco, and John Lewis)
- PayPal cash
- Charitable donations (such as funding meals or planting trees)
While surveys are the main way to earn points, you can also earn by voting in polls, joining contests, or playing simple online games.
How Much Money Can You Make with Toluna?
Your Toluna earnings depend on how much time and effort you put in. Surveys generally pay the most and are the most consistent source of points.
According to Toluna’s official FAQ, surveys pay anywhere between 15 and 50,000 points, depending on their length and topic. In practice, most surveys fall in the 2,000–4,000 point range.
Based on current reward conversions, 5,500 points ≈ £1.
You can cash out through PayPal once you reach 190,000 points (£35). Smaller redemptions can be made through gift cards, which are available for a wide range of retailers.
Here’s what the value breakdown looks like:
| Retailer | Voucher Value | Points Required | Points per £ |
|---|---|---|---|
| Tesco | £10 | 55,000 | 5,500 |
| Amazon | £30 | 165,000 | 5,500 |
| PayPal | £35 | 190,000 | 5,428 |
(All gift cards are digital, and PayPal rewards are paid as credit to your account.)
Toluna also allows users to redeem points for non-cash rewards, such as planting a tree in Ecuador or Thailand (14,000 points) or providing meals for children in Africa (2,500 points).
What Do Users Think of Toluna?
Feedback from regular users shows that Toluna is legitimate — but earning rewards takes time.
Here’s what a few members had to say:
- “It takes a while to build up points, but I’d still recommend it. There’s plenty to do beyond surveys.” – Narice
- “I’ve cashed out £35 PayPal credit several times. It’s slow going but worth it.” – Rochelle
- “I lost £20 worth of points after 16 months because I didn’t use them — they expire!” – Sophie
- “It’s fine if you’re patient. Takes a lot of surveys to add up though.” – Shannon
The general consensus: Toluna is not a fast way to make money, but if you combine it with other survey sites, it can provide a nice bit of extra income.
6 Best Ways to Earn Points on Toluna
Here are the top methods to make money on Toluna and how to get the most out of your time:
- Complete Toluna Surveys
Surveys are the heart of the platform — and the best way to earn. Brands post surveys to collect real consumer feedback, covering topics like shopping, travel, entertainment, or lifestyle habits.
Most surveys reward 2,000–4,000 points and take 5–20 minutes to complete. Some longer ones can pay significantly more.
However, not everyone qualifies for every survey. When you first start, you may be screened out based on your demographics (e.g., “Do you have children?”). Over time, as Toluna learns more about you, you’ll receive better-matched surveys that you’re less likely to be disqualified from.
How to Calculate Which Surveys Are Worth It
To make the most of your time, calculate the Points Per Minute (PPM):
PPM = Total Points ÷ Estimated Time (minutes)
Example:
- A 10-minute survey paying 3,000 points = 300 PPM
- A 20-minute survey paying 4,000 points = 200 PPM
The first one offers better value for your time.
If you want to go further, multiply your PPM by 60 (for an hourly rate) and divide by 5,500 (points per £1). On average, users report earnings of around £2.50 per hour, with some surveys paying up to £5.50/hour.
While this is below minimum wage, the key is to pick short, high-reward surveys — great for making extra pocket money in your downtime.
- Fill Out Profile Surveys
Under the ‘Account’ section, you’ll find 13 short Profile Surveys that help Toluna understand your background and interests. Each pays up to 100 points and only takes a couple of minutes.
These are one-time tasks, so complete them early on to ensure you receive more relevant and higher-paying surveys later.
- Vote in Sponsored Polls
Visit the ‘Sponsored Polls’ tab to find quick multiple-choice questions that usually pay 15 points each.
They take only seconds to complete, but always check whether the poll offers points before you start — some are unpaid.
4.Join Toluna Contests
Toluna hosts monthly contests to encourage engagement. Participants can win bonus points or be entered into random prize draws.
For example, in one recent contest, users guessed the song title from a photo, and five winners were awarded 1,000 points each.
- Refer Friends
Share your Toluna referral link with friends and earn 500 points for every successful signup — up to 10 friends per month.
Toluna checks all referrals for authenticity, so make sure you’re referring real people.
- Play Toluna Games
Under the ‘Games’ tab, you’ll find several fun, free games to play. Some are permanent, while others rotate monthly.
The most popular is the Daily Toluna Wheel, where a single spin could win you anywhere from 40 to 1,000 points — or nothing at all if you land on “Better luck next time.”
Final Thoughts: Is Toluna Worth Your Time?
Toluna won’t make you rich, but it’s a legitimate and enjoyable way to earn small amounts of extra cash or rewards online.
If you complete surveys regularly, take advantage of games and polls, and use referral bonuses, you can steadily accumulate enough points to cash out for vouchers or PayPal funds.
Just remember — patience is key. Toluna works best when used alongside other survey sites, giving you multiple ways to earn from home.
So if you’re looking to turn spare time into spare change, sign up for Toluna and start earning today.